Dorothea Feng

Dorothea Feng

Dorothea Feng is a prominent figure in the pharmaceutical sales industry, recognized for sales leadership, marketing, training, and executional excellence. This platform highlights her significant contributions to the field, emphasizing her exceptional leadership, breadth of experience across sales, marketing, strategy and cross-functional impact.

Professional Accomplishments

Dorothea Feng is a distinguished leader in pharmaceutical sales with extensive experience leading teams at established and startup pharmaceutical companies.  She most recently led Bausch + Lomb’s West U.S. Area Pharmaceutical Sales Force, winning the prestigious Bausch + Lomb President’s Club Award which recognized her outstanding leadership and sales performance across the Western U.S. states. This award was particularly noteworthy as it was the inaugural year for sales directors to be eligible, making Dorothea the first to receive this honor. Her leadership has driven the success of the West Ocular Sales Managers and Ocular Sales Representatives in selling the prescription ocular drop portfolio.

In 2019, Dorothea was awarded the Bausch + Lomb CEO Award by CEO Joe Papa for her contributions to the Lotemax SM product launch team, further solidifying her impact in the industry.

Prior to Bausch + Lomb, Dorothea was a founding member of the Iroko sales leadership team. Iroko, a start-up pharmaceutical company, leveraged proprietary Solumatrix Sub-micron technology to provide new options for low-dose NSAIDs.

With Pfizer Pharmaceuticals and The Upjohn Company, Dorothea was steadily promoted from representative to district sales manager in institutional and specialty divisions.  In 2011, she was selected through a company-wide competition for Pfizer’s national Brand Marketing Team for Pristiq’s anticipated new indication launch.  In 2007 and 2008, she was competitively selected for the Pfizer headquarters Sales Strategy and Innovation group. 

Throughout her career, she has received sales awards, leadership awards, and recognition for strategy and innovation. 

Dorothea’s unique experience across sales operations, training, market access, medical, and sales provides valuable perspectives on product launches, new and established sales organizations, corporate restructuring, leadership, and innovation.

Dorothea Feng on Understanding the Process of Getting a Trademark

Dorothea is the creator of owner of “The Four F’s:  Fame, Fortune, Future and Family TM”.  

Securing a trademark is a vital step for businesses and individuals who wish to protect their unique brand identities. A trademark can include names, logos, slogans, and other distinctive features that represent a product or service. Dorothea Feng provides a step-by-step guide to understanding the process of obtaining a trademark in the United States.

  1. Conduct a Trademark Search Before applying for a trademark, it’s essential to conduct a thorough search to ensure that your desired trademark is unique and not already in use. This search can be done through the United States Patent and Trademark Office (USPTO) database. A comprehensive search helps avoid potential legal conflicts and increases the likelihood of your trademark being approved.
  2. Prepare Your Application Once you’ve confirmed that your trademark is unique, you need to prepare your application. The application process involves several key components:
    • Trademark Name and Design: Clearly define the name, logo, or design you wish to trademark.
    • Goods and Services: Specify the goods or services that the trademark will represent.
    • Basis for Filing: Determine whether you are filing based on actual use in commerce or an intent to use the trademark in the future.
  3. Submit Your Application Applications can be submitted online through the USPTO’s Trademark Electronic Application System (TEAS). There are different forms available depending on the complexity of your trademark and the specifics of your application. The TEAS Plus form is the most cost-effective but requires strict adherence to USPTO guidelines.
  4. Examination by USPTO After submission, a USPTO examining attorney reviews the application to ensure it meets all legal requirements. This review process checks for any conflicts with existing trademarks and assesses the trademark’s distinctiveness. The examining attorney may issue an “Office Action” if there are any issues or if additional information is required.
  5. Respond to Office Actions If you receive an Office Action, you must respond promptly and address the concerns raised by the examining attorney. This may involve providing additional information, clarifying details, or modifying your application. Failure to respond adequately can result in the rejection of your trademark application.
  6. Publication in the Official Gazette If the examining attorney approves your application, it will be published in the USPTO’s Official Gazette. This publication allows the public to review and oppose the trademark within a 30-day window. If no opposition is filed, or if any opposition is resolved in your favor, the trademark proceeds to registration.
  7. Receive Your Trademark Registration Once the opposition period has passed and any issues are resolved, the USPTO will issue a Certificate of Registration for trademarks based on actual use. For intent-to-use applications, a Notice of Allowance is issued, and you must file a Statement of Use before the trademark can be registered.
  8. Maintain and Renew Your Trademark After registration, it is crucial to maintain and renew your trademark periodically. This involves filing maintenance documents at regular intervals and ensuring that the trademark continues to be used in commerce. Failure to maintain the trademark can result in its cancellation.

Obtaining a trademark involves a detailed and systematic process that requires careful preparation and attention to detail. By following these steps, individuals and businesses can secure their brand identities, ensuring legal protection and exclusivity in the marketplace. With a registered trademark, you can confidently build and expand your brand, knowing that your unique identity is safeguarded.

Conclusion

Thank you for visiting the online showcase of Dorothea Feng, a distinguished leader in the pharmaceutical sales industry with an exceptional track record. Dorothea’s career is a testament to her unparalleled expertise in sales leadership and innovation, particularly within the West U.S. Area Pharmaceutical Sales Force. She has been instrumental in driving outstanding sales performance and team success. Her dedication extends beyond professional achievements to significant contributions in community service and personal endeavors. As a committed mentor and community leader, Dorothea consistently applies innovative strategies and demonstrates unwavering dedication to fostering community welfare and supporting those in need. Her approach combines profound professional knowledge with a heartfelt commitment to social responsibility, aiming to make a lasting impact on both individual lives and community well-being.